Delivering the right message, to the right person, at the right time AND in the right place is part of our skills . So do not hesitate to contact us to discuss it .Improving and optimizing e-commerce sites to improve the user experience is no longer enough to make a difference against the competition. Although this remains an essential criterion for online shoppers, they now expect more from e-commerce sites. The personalization of the customer experience has become a criterion of choice for online buyers, and therefore a challenge for e-merchants.
A company specializing in real-time hyper-personalization of the customer experience, recently released a study on the personalization of customer journeys . For four years, 2 billion customer journeys have been analyzed. Combined with two surveys conducted with fax list customers and marketers, the analysis demonstrated the importance and necessity of personalizing the customer experience. We also learn which are the most effective optimization and personalization techniques in terms of average increase in revenue per visitor (RPV). Key takeaways from this study Customer loyalty is fragile. Admittedly, online customers have their shopping habits on only a few sites.
Customers make most of their purchases on 1 to 5 different sites. But that doesn't mean they're brand loyal. Only 16% of customers would be loyal to the brands they favor for their purchases. The link that unites brands and customers is therefore fragile on the Internet. Hence the need to redouble our efforts to guarantee a unique user experience for your customers. This involves personalizing the customer journey. You must offer a tailor-made experience whatever the stage of the user journey. 73% of online shoppers find product recommendations based on previous purchases valuable.
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