I've found that your chances of being selected for a featured snippet can C Level Executive List improve if you follow the content curation pattern I outline below: First, repeat the question who is the query, or is implied in the query, clearly and prominently on your web page. Directly after the question, give a short, direct, and clear answer to the question. Then provide more information, data, images, etc. to answer the question as fully and comprehensively as possible. One C Level Executive List way to structure your content is to use what journalists call "the inverted pyramid." When you follow the inverted pyramid model, your page starts with the most important information that answers the question,
Then moves on to more detailed information, and finally C Level Executive List ends with a broader look at the topic or perhaps a study. case or an example. Image Credit: The Air Force Departmental Publishing Office (AFDPO) [Public domain], via Wikimedia Commons How you format your HTML can also make a difference. Here are the best practices I recommend: Make the search query, or a very close version of it, a header on the page. This means, whenever possible, formatting this request or question as H1, H2 and so on. Summarize the answer to the question in a single paragraph. Format this paragraph in an HTML <p> paragraph tag. Place this paragraph directly below the question title. Try to make the answer paragraph around 40-55 words.
It can also help you format your content as a list, using <li> tags. In C Level Executive List particular, if the best answer to the query you're targeting is to delineate steps in a process (eg, "how to boil an egg"), use <ol> tags (an ordered list). If you think a bulleted list provides the best answer to the query, use <ul> (unordered list) tags. Heading tags for each of your steps can also work, rather than <li> tags. Google is quite adept at extracting the content it needs to create a useful snippet. Additionally, presenting your content in a question and answer format (or as a list of frequently asked questions) can also help Google select a short answer from your page as the snippet for a C Level Executive List question. And finally, as we mentioned above,