In addition to having a clear content strategy based on the purchase process, it is also important to implement the channel strategy, that is, the different means by which you are going to deliver that valuable content. It is important that you take the time to Jewelry Retouching Service know which channels your audience is on: social networks, content blogs, email marketing and other strategies must always be designed and aligned with the needs of your audience. Stage 1: Drive traffic to your website or blog In the first stage of the purchase process, the main objective will be to attract your person and arouse their curiosity towards our content, here our person does not necessarily know that they have a problem that needs to be solved. For this, the best types of content are educational materials; content that has the ability to answer questions such as what it is or how something related to your brand works. At this stage it is also important that you pay attention to the SEO strategy to position your website or blog, so that your public can find you when searching for content on the internet. Stage 2: Convert visitors into leads As you may already know, the second stage of the process is about recognizing the problem. Our person is already aware of this situation and begins to be more and more interested in content that has exactly the solution to what he is looking for. The content for the conversion stage needs to be more seductive, richer and deeper, as it will serve as the key to enter the dialogue with your person: their email or contact. Here you can present richer and more structured content such as tips and advice to solve a problem. Ebooks, webinars, and video tutorials are some examples of rich content you can use to get the information exchanged with your persona.

As you already know, the content marketing strategy is focused on creating strong positive bonds between brands and their customers through Clipping Path Service content. This content should not be random, it should be prepared and designed, always with your buyer persona in mind . Next, we will see some types of content that you can use thinking about the different stages of the purchase process, in this way you will have more variety and new ideas when preparing useful content for your strategy. As we have already talked about before, the essence of content marketing is to make your client fall in love, not just to make a sale. Our content must be focused beyond sales, since a happy customer is a promoter of our brand. To get more and more visitors to become customers of your company or brand, it is essential to know each stage of the process, to know who you are and to know exactly how you can help them. For this you must align the content production processes with your strategy.